Copywriting & Content Creation

EDITORIALS & ADVERTORIALS, BRANDED CONTENT, SOCIAL MEDIA COPY AND CONTENT MARKETING

VIEW MY COPYWRITING PORTFOLIO HERE.

Whether it’s taking my red pen to magazine copy, breathing life into NGO reports or slashing through the wilderness of academic jargon, I apply the same storytelling principles that have attracted clients from across creative, healthcare and communications industries to every project I edit and oversee.

I have created social media content (Meta, LinkedIn, X & TikTok) to address both the needs of campaigns and always-on content, as well as blogs for brands and start ups as wide ranging as: Lil-Lets UK (and SA), Seven Career Coaching, Homegene, Profmed, Russell Hobbs, Iwisa, Dove, Sweetie Pie, Coach House, Beyers, House of Macadamias, BB Bakeries & Grundig, Faith & Fear Agency, Brave Collective and Brave Wealth.

My experience includes FMCG, beauty, cosmetic, food, finance and medical aid brands.

Writing & Editing

SELECTED JOURNALISM, EDITING & LITERATURE

Literary Criticism

Book Review | Cuddling men and tailoring scissors: Nigerian author TJ Benson centres the experiences of African millennials in the ‘bizarre paradise’ of his deeply subversive and playful novel, The Madhouse | NEW FRAME NEWS

An Illuminated Darkness: Jacques Coetzee’s crystalline poetry collection marks a new and exciting moment for publishing and accessibility in South Africa | NEW FRAME NEWS

This Blood That Not Even the Mountains Can Hold: Megan Ross Rereads Sarah Godsell’s Liquid Bones | BRITTLE PAPER

Everything is a Deathly Flower: Maneo Mohale’s debut collection revels in a quintessentially queer African aesthetic | NEW FRAME NEWS

Features Writing & Reportage

EXCLUDING PRINT FEATURES WRITTEN WHILE FEATURES WRITER AT CONDÉ NAST’S GLAMOUR MAGAZINE

Managing mood with Yoga Nidra on YouTube | MEDICINAL MEDIA

Flow Wellington is a Poetry-Publishing Powerhouse | NEW FRAME NEWS

Unpacking the ‘Oops’ of young motherhood with Sibongile Fisher | MAIL & GUARDIAN

The White Man’s Last Outpost: His 4x4 | MAIL & GUARDIAN

The Impossible Quest for Purity | MAIL & GUARDIAN

Interviews

WITH AYUSHI CHHABRA for Star Trek.com
WITH MARK KURLANSKY for GQ South Africa
WITH ZANELE MUHOLI
MAPS MAPONYANE
LIEZL VAN DER WESTHUIZEN
ANNE HIRSCH
TOYA DELAZY
JÖELLE KAYEMBE
for Glamour South Africa

Personal Essays & Non-Fiction

This is How I Survived | ISELE MAGAZINE

Joy To The ‘Snip’—How I Know We’re Not Having Another Baby | THE GOOD TRADE

As a bisexual mom in a straight-passing relationship, I sometimes feel guilty for identifying as queer | INSIDER

What It’s Like To Have A Baby Before All Your Friends | THE GOOD TRADE

How Childbirth Improved My Sex Life | THE GOOD TRADE

Delicious Monsters | NATURE IS LOUDER

I Don’t Know What It Looks Like After Here, But I Think We’ll Know It When We Get There | THROUGH THE EYE OF THE NEEDLE V. II via PRAXIS MAGAZINE AND ISELE MAGAZINE

Writing Motherhood Taught Me About My Emotional and Psychic Inheritance | CATAPULT

Peace and Order in Thailand: Reporting Back from Bangkok on the Thai Coup | PRUFROCK